Elements of Print Ads

Vocab word and Definition

Instructions: 1

A _______ is a catch prhrase or small group of words that are combined in a special way to identify a product or company.	Slogan
_______ attract reader, arouse interest, and get them to look at the illustration and copy.	Headlines
_____can be decorative or can help expand on the copy by showing how the product works or how it is used.	Illustrations

______represents the selling message in the ad.	Copy
_________terms, and conditions may be listed in an ad when discussing product features.	Disclosures
The _________or, logotype (logo), is the identification symbol for a business.	Signature
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