Elements of Print Ads

Vocab word and Definition

Instructions: Each row makes one card. Cut along the double lines and fold along the single lines. Then glue or tape the sides together.

A _______ is a catch prhrase or small group of words that are combined in a special way to identify a product or company.
_______ attract reader, arouse interest, and get them to look at the illustration and copy.
_____can be decorative or can help expand on the copy by showing how the product works or how it is used.
______represents the selling message in the ad.
_________terms, and conditions may be listed in an ad when discussing product features.
The _________or, logotype (logo), is the identification symbol for a business.

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