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Chapter 1 Quiz

  1.  
    The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment)
    A. Gross Impression B. Leftover Money C. Demographics D. Discretionary Income
  2.  
    The number of viewers the programming attracted.
    A. Gross Impression B. Ratings C. Entertainment Marketing D. distribution
  3.  
    This describes how a business blends the 4 P's of Marketing.
    A. Promotion B. Marketing C. Marketing-Information Management D. Marketing Mix
  4.  
    The number of times per advertisement, game, or show that a product is associated with an entertainer.
    A. Gross Impression B. Marketing C. Promotion D. Ratings
Answer Key
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Chapter 1 Quiz (Answer Key)

  1.  
    The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment)
    A. Gross Impression B. Leftover Money C. Demographics D. Discretionary Income
  2.  
    The number of viewers the programming attracted.
    A. Gross Impression B. Ratings C. Entertainment Marketing D. distribution
  3.  
    This describes how a business blends the 4 P's of Marketing.
    A. Promotion B. Marketing C. Marketing-Information Management D. Marketing Mix
  4.  
    The number of times per advertisement, game, or show that a product is associated with an entertainer.
    A. Gross Impression B. Marketing C. Promotion D. Ratings

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