MArket

  • ___ grouping people
  • ___ grouping people based on location or where they live.
  • ___ grouping people based on: age, income, gender, occupation, etc.
  • ___ grouping people based on psychological aspects of a person like lifestyle and interests
  • ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • A) demographic segmentation
  • C) behavioral segmentation
  • B) market segmentation
  • D) geogrpahic segmentation
  • E) Psychographic segmentation
Answer Key
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MArket (Answer Key)

  • ___ grouping people
  • ___ grouping people based on location or where they live.
  • ___ grouping people based on: age, income, gender, occupation, etc.
  • ___ grouping people based on psychological aspects of a person like lifestyle and interests
  • ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • A) demographic segmentation
  • C) behavioral segmentation
  • B) market segmentation
  • D) geogrpahic segmentation
  • E) Psychographic segmentation

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