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Market Segmentation
Instructions:
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___ grouping people based on their similarities.
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___ grouping people based on location or where they live.
-
___ grouping people based on: age, income, gender, occupation, etc.
-
___ grouping people based on psychological aspects of a person like lifestyle and interests
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___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
-
B) market segmentation
-
A) demographic segmentation
-
E) Psychographic segmentation
-
C) behavioral segmentation
-
D) geogrpahic segmentation
Market Segmentation
(Answer Key)
Instructions:
-
___ grouping people based on their similarities.
-
___ grouping people based on location or where they live.
-
___ grouping people based on: age, income, gender, occupation, etc.
-
___ grouping people based on psychological aspects of a person like lifestyle and interests
-
___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
-
B) market segmentation
-
A) demographic segmentation
-
E) Psychographic segmentation
-
C) behavioral segmentation
-
D) geogrpahic segmentation