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Create an Online Quiz With These Questions
Create an Online Quiz With These Questions
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Market Segmentation
- 1. ___ grouping people based on their values, beliefs, and lifestyles.
- 2. ___ grouping people based on location or where they live.
- 3. ___ grouping people based on: age, income, gender, occupation, etc.
- 4. ___ grouping people based on their similarities
- 5. ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
- a. C) behavioral segmentation
- b. A) demographic segmentation
- c. B) market segmentation
- d. D) geogrpahic segmentation
- e. E) Psychographic segmentation
Market Segmentation (Answer Key)
- c 1. ___ grouping people based on their values, beliefs, and lifestyles.
- d 2. ___ grouping people based on location or where they live.
- a 3. ___ grouping people based on: age, income, gender, occupation, etc.
- b 4. ___ grouping people based on their similarities
- e 5. ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
- a. C) behavioral segmentation
- b. A) demographic segmentation
- c. B) market segmentation
- d. D) geogrpahic segmentation
- e. E) Psychographic segmentation
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