Welcome to the Knowledge Mouse Online Quiz
Elements of Print Ads
| Questions |
Answers |
| A _______ is a catch prhrase or small group of words that are combined in a special way to identify a product or company. |
Slogan |
| _______ attract reader, arouse interest, and get them to look at the illustration and copy. |
Headlines |
| _____can be decorative or can help expand on the copy by showing how the product works or how it is used. |
Illustrations |
| ______represents the selling message in the ad. |
Copy |
| _________terms, and conditions may be listed in an ad when discussing product features. |
Disclosures |
| The _________or, logotype (logo), is the identification symbol for a business. |
Signature |
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1 |
