Welcome to the Knowledge Mouse Online Quiz
Business Model Canvas
| Questions |
Answers |
| 1. Mass market, niche market, segmented, diversified and multi-sided markets are all examples of: |
Customer segments |
| 2. The medium through which an organization provides its value proposition to its customer segment is known as: |
Channel |
| The unique value the product provides over its competitors and why a customer should pick one product over another, is called: |
Value proposition |
| A customer relationship strategy is essentially the same as a: |
Marketing plan |
