| Questions | Answers |
|---|---|
| Total spending on jewelry | $3.9 billion |
| Percentage of Americans who participate in the holiday. The number of people participating has been steadily declining within the last 12 years. | 51% |
| Age group that spends the most money on Valentine’s Day. | 35-44 |
| Percent of women surveyed who wanted chocolates for a gift. | 32% |
| 38% | 42% |