| Questions | Answers |
|---|---|
| The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment) | Discretionary Income |
| The number of viewers the programming attracted. | Ratings |
| This describes how a business blends the 4 P's of Marketing. | Marketing Mix |
| The number of times per advertisement, game, or show that a product is associated with an entertainer. | Gross Impression |