Welcome to the Knowledge Mouse Online Quiz
Chapter 1 Quiz
Questions |
Answers |
The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment) |
Discretionary Income |
The number of viewers the programming attracted. |
Ratings |
This describes how a business blends the 4 P's of Marketing. |
Marketing Mix |
The number of times per advertisement, game, or show that a product is associated with an entertainer. |
Gross Impression |
The creation and maintenance of satisfying exchange relationships. |
Marketing |
A type of performance or activity that someone enjoys doing and is willing to spend their money and spare time on. |
Entertainment |
A specific group of people that you want to reach. |
Target Market |