| Questions | Answers |
|---|---|
| the first part of a speech; should get the attention of the audience | introduction |
| the subject matter, your personal knowledge plus any researched material you add to your speech | body |
| ties all materials of the speech together and brings your speech to a close | conclusion |
| a clever word or phrase that makes a product memorable | slogan |
| a catchy phrase or verse which is put to music | jingle |