Welcome to the Knowledge Mouse Online Quiz
Market Segmentation
| Questions |
Answers |
| ___ grouping people based on their similarities. |
B) market segmentation |
| ___ grouping people based on location or where they live. |
D) geogrpahic segmentation |
| ___ grouping people based on: age, income, gender, occupation, etc. |
C) behavioral segmentation |
| ___ grouping people based on their values, beliefs, and lifestyles. |
A) demographic segmentation |
| ___ grouping people based on their behaviors like: buying habits, usage, and loyalty. |
E) Psychographic segmentation |
