Welcome to the Knowledge Mouse Online Quiz
Market Segmentation
| Questions |
Answers |
| grouping people based on their values, beliefs, and lifestyles. |
market segmentation |
| grouping people based on location or where they live. |
geographic segmentation |
| grouping people based on: age, income, gender, occupation, etc. |
behavioral segmentation |
| grouping people based on their similarities |
demographic segmentation |
| grouping people based on their behaviors like: buying habits, usage, and loyalty. |
Psychographic segmentation |
