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Transfer Quiz

  1.  
    What is Transfer?
    A. Transfers peoples' feelings about a product using negative associations B. Tells customers directly to buy the product C. shows customers how the product will change their life D. Transfers peoples' feelings about a product using positive associations
  2.  
    Is this transfer? An ad shows a new smartphone with a list of technical features and specifications
    A. no B. yes
  3.  
    Is this transfer? a commercial shows a family happily eating breakfast together, all smiling and laughing, while promoting a certain brand of cereal
    A. yes B. no
  4.  
    True or false: transfer highlights product performance rather than focusing on emotions
    A. false B. true
  5.  
    True or false: transfer uses positive emotion and associates it with the product
    A. false B. True
Answer Key
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Transfer Quiz (Answer Key)

  1.  
    What is Transfer?
    A. Transfers peoples' feelings about a product using negative associations B. Tells customers directly to buy the product C. shows customers how the product will change their life D. Transfers peoples' feelings about a product using positive associations
  2.  
    Is this transfer? An ad shows a new smartphone with a list of technical features and specifications
    A. no B. yes
  3.  
    Is this transfer? a commercial shows a family happily eating breakfast together, all smiling and laughing, while promoting a certain brand of cereal
    A. yes B. no
  4.  
    True or false: transfer highlights product performance rather than focusing on emotions
    A. false B. true
  5.  
    True or false: transfer uses positive emotion and associates it with the product
    A. false B. True

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