The Basics Module 1 - Common Sense Economics
  
  
  
    
      
      
    
  
      - 
          
            Incentives are the rewards and penalties associated with choices. 
          
        
          Incentives
        
      
- 
          
            When productive resources are limited and the human desire for goods and services is practically unlimited
          
        
          scarcity
        
      
- 
          
            The highest valued alternative good or activity that must be sacrificed as a result of choosing an option
          
        
          Opportunity Cost
        
      
- 
          
            Economic theory that states individuals make economic decisions when the value is determined by how much additional utility or benefit an extra unit of a good or service provides
          
        
          Marginalism
        
      
- 
          
            Something that is advantageous and the expense to acquire something 
          
        
          Benefit and Cost
        
      
- 
          
            The study of how individuals, governments, business and other organizations make choices that affect the allocation and distribution of scarce resources.
          
        
          Economics
        
      
- 
          
            A selfless concern for the well-being of others
          
        
          altruism