Sales Management - Chapter 5
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Call Management Activities
Plan the call, Execute the Call, Debrief & Document the Call
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Opportunity Management Activities
Gather Information, Qualify, Develop Strategy, Execute Strategy
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Account Management Activities
Assess Customer Business Needs, Align Company Needs with Customer Needs, Develop Plan to Create Mutual Value, Execute Plan
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Territory Management Activities
Prioritize Customers, Define Territories, Define Call Patterns, Execute Calls
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Call Management Metrics
% of Reps doing call planning, Call plan usage, Average talk time, Adherence to process
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Opportunity Management Metrics
# of Opportunity Plans Completed, Adherence to Process, % of qualified opportunities
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Examples of Territory Management Metrics
# of customers per rep, Activity Volume per Rep, Avg # leads given to salesperson