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Market Segmentation
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- grouping people based on their values, beliefs, and lifestyles. market segmentation
- grouping people based on location or where they live. geogrpahic segmentation
- grouping people based on: age, income, gender, occupation, etc. behavioral segmentation
- grouping people based on their similarities demographic segmentation
- grouping people based on their behaviors like: buying habits, usage, and loyalty. Psychographic segmentation
