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Chapter 1 Quiz

  1.  
    The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment)
    A. Gross Impression B. Leftover Money C. Demographics D. Discretionary Income
  2.  
    The number of viewers the programming attracted.
    A. Gross Impression B. Entertainment Marketing C. Ratings D. distribution
  3.  
    This describes how a business blends the 4 P's of Marketing.
    A. Promotion B. Marketing Mix C. Marketing D. Marketing-Information Management
  4.  
    The number of times per advertisement, game, or show that a product is associated with an entertainer.
    A. Marketing B. Gross Impression C. Promotion D. Ratings
  5.  
    The creation and maintenance of satisfying exchange relationships.
    A. Demographics B. Product C. Marketing D. Distribution
  6.  
    A type of performance or activity that someone enjoys doing and is willing to spend their money and spare time on.
    A. Entertainment B. Sports Marketing C. Sports D. Gross Impression
  7.  
    A specific group of people that you want to reach.
    A. Target Market B. Demographics C. Sports Marketing D. Place
Answer Key
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Chapter 1 Quiz (Answer Key)

  1.  
    The amount of income left over after paying for the necessities of life and other fixed expenses. (ex. housing, utilities, car payment)
    A. Gross Impression B. Leftover Money C. Demographics D. Discretionary Income
  2.  
    The number of viewers the programming attracted.
    A. Gross Impression B. Entertainment Marketing C. Ratings D. distribution
  3.  
    This describes how a business blends the 4 P's of Marketing.
    A. Promotion B. Marketing Mix C. Marketing D. Marketing-Information Management
  4.  
    The number of times per advertisement, game, or show that a product is associated with an entertainer.
    A. Marketing B. Gross Impression C. Promotion D. Ratings
  5.  
    The creation and maintenance of satisfying exchange relationships.
    A. Demographics B. Product C. Marketing D. Distribution
  6.  
    A type of performance or activity that someone enjoys doing and is willing to spend their money and spare time on.
    A. Entertainment B. Sports Marketing C. Sports D. Gross Impression
  7.  
    A specific group of people that you want to reach.
    A. Target Market B. Demographics C. Sports Marketing D. Place

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