Market Segmentation

  • ___ grouping people based on their similarities.
  • ___ grouping people based on location or where they live.
  • ___ grouping people based on: age, income, gender, occupation, etc.
  • ___ grouping people based on their values, beliefs, and lifestyles.
  • ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • B) market segmentation
  • D) geogrpahic segmentation
  • E) Psychographic segmentation
  • C) behavioral segmentation
  • A) demographic segmentation
Answer Key
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Market Segmentation (Answer Key)

  • ___ grouping people based on their similarities.
  • ___ grouping people based on location or where they live.
  • ___ grouping people based on: age, income, gender, occupation, etc.
  • ___ grouping people based on their values, beliefs, and lifestyles.
  • ___ grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • B) market segmentation
  • D) geogrpahic segmentation
  • E) Psychographic segmentation
  • C) behavioral segmentation
  • A) demographic segmentation

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