Market Segmentation

  • 1. grouping people based on their values, beliefs, and lifestyles.
  • 2. grouping people based on location or where they live.
  • 3. grouping people based on: age, income, gender, occupation, etc.
  • 4. grouping people based on their similarities
  • 5. grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • a. geogrpahic segmentation
  • b. demographic segmentation
  • c. Psychographic segmentation
  • d. behavioral segmentation
  • e. market segmentation
Answer Key
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Market Segmentation (Answer Key)

  • e 1. grouping people based on their values, beliefs, and lifestyles.
  • a 2. grouping people based on location or where they live.
  • d 3. grouping people based on: age, income, gender, occupation, etc.
  • b 4. grouping people based on their similarities
  • c 5. grouping people based on their behaviors like: buying habits, usage, and loyalty.
  • a. geogrpahic segmentation
  • b. demographic segmentation
  • c. Psychographic segmentation
  • d. behavioral segmentation
  • e. market segmentation

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